News
Linear success stories are overrated. Mostly because they’re the exception — not the rule — and often hard to relate to. In reality, change is rarely neat. When life shifts us, we begin to ask deeper questions: Does this job still fulfill me? What’s next?
Agnese Kazāka asked herself that very question when the world paused during Covid-19. All she knew was that she wanted to spend more time outdoors. That small realization sparked a bigger one — leading her to co-found For Lovers & Trees, a clothing brand designed for those who want the best of both worlds: to go from a hike to a business meeting in style.
Since we first spoke, Agnese has exited For Lovers & Trees to focus on her own ventures. While her journey has evolved, her thoughtful approach to building brands — and navigating change — remains timeless in our eyes.
In this honest and refreshing conversation, Agnese shares how she processes transition, stays grounded in her values, and finds harmony between business and life.
Enjoy the interview.
Zanda Purvišķe is now the Lead Designer of the successful and rising RainSisters brand, but this is a story of the underdog. Zanda studied to become an architect, only to realize that this path was not for her. Read her inspiring story on how she went from investing a couple of hundred euros in co-founding her business to running a booming e-commerce venture with 144k followers (by the time you read this, the number will surely have bumped up) on Instagram.
"When we started RainSisters, I think the biggest challenge was continuing despite almost everyone around us saying we wouldn't last long. They believed our product was too expensive and that no one would buy it. It was all about trusting our gut feeling."